Identity, UI and Website Design
As an enterprise data intelligence platform, Aparavi enables organizations to discover, classify, and optimize unstructured data for AI integration. This ensures full stack control, lowers token costs, and protects sensitive information. Aparavi partnered with me to achieve a clear goal: elevate and refine their brand identity across marketing assets, their website, and the product itself.
Product UI
The Aparavi solution’s user interface was originally in an MVP state, necessitating a full redesign to align it with the updated brand identity and make it client-ready. In close collaboration with the product team, we restructured the platform to integrate newly built functionality while enhancing the overall user experience.
Website
The existing Aparavi site featured a dark background and off brand colour usage. The key goal was to lighten and lift the site visually and bring it inline with the client facing product interface. This would unify the two key client touch points and make a significant step forward in the creation of a coherent identity.
Marketing
The updated identity was implemented across marketing collateral and social media channels, including social assets, lead magnets, and white papers. To support future marketing initiatives and ensure brand consistency, a guideline was developed featuring templates and recommended content structures.
